Lebanese/Canadian singer Karl Wolf has been a constant presence on the Middle East music scene with hits Africa, Yalla Habibi and now with his latest single Go Your Own Way which is an interpolation of the Fleetwood Mac classic by the same name. With award winning Director David Zennie in charge of the creative process tapping into his product integration experience for previous music videos, Ford Middle East was approached to provide the hero
car, a 650hp Shelby Cobra Mustang for the video and a Raptor SVT for production support. Paul Anderson, Ford Middle Easts Marketing director said: Were very happy to support this music video that has world-class qualities written all over. The Ford Mustang has always symbolised freedom and individualism, while oozing sheer commanding power. The legendary Shelby GT500 adds excitement and muscle to Karl Wolf’s latest video clip, promising to leave viewers in awe.
The wardrobe featured in the video was provided by Famed designer Furne One from Amato Haute Couture whose designs have been seen on celebrities such as Beyonce, Nicki Minaj and Jennifer Lopez to name a few. The end result is an eclectic hybrid of modern style and surrealistic landscape blending Detroit muscle with Haute Couture designs resulting in an exciting visual experience to accompany the electrifying song. Additionally in a continued effort to promote local business Loft Beauty Station TECOM was selected to provide hair and make-up stylists to complement the wardrobe for the seven models used in the video.
The video was shot over the course of two days on the Arri Alexa camera on location in Dubai and the Hatta area. The single is now available on iTunes and the music video will be released in the third week of August.